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First-ever Toyota Crown Signia SUV: Pushing that luxe life

Toyota is reaching for new heights in luxury with the introduction of the 2025 Crown Signia mid-size SUV, the second entry in the U.S. Toyota Crown lineup. With ample room for five, Crown Signia provides an elevated ride and premium quality in a stylish crossover package. It's a significant upgrade when compared to the Toyota Venza it replaces.

Exclusively equipped with the Toyota Hybrid Electric Vehicle (HEV) powertrain with On-Demand All Wheel Drive (AWD) standard, the Crown Signia will be available in XLE and Limited grades. It will be powered by a 2.5-L DOHC four-cylinder engine with two electric motor generators to deliver 243 hp (combined system) and an estimated 36-mpg rating.

The AWD system has a dedicated rear electric motor to deliver extra traction when needed and is capable of towing up to 2,700 lb. It works seamlessly and transparently, preemptively distributing up to 80% of driving force to the rear wheels, which helps suppress front wheel slip during off-the-line starts. The system also enhances cornering agility by helping to reduce understeer.

Crown Signia is classified as a Super Ultra Low Emission Vehicle (SULEV) for passenger vehicle emissions. It uses an Electronically Controlled Continuously Variable Transmission (ECVT) for optimal fuel economy. Selectable NORMAL, ECO, and SPORT driving modes let the driver tailor the crossover's performance personality.

SPORT mode improves and sharpens throttle response. ECO mode changes the throttle and environmental logic to help the driver focus on maximizing mileage from the fuel and battery, while NORMAL mode is ideal for everyday driving. Additionally, an EV mode allows electric-only driving at low speeds for short distances.

Crown Signia sports a wide stance, available 21-in. wheels (19 in. standard), and Toyota Hammerhead front end, which consists of a signature daytime running light and compact headlight unit and geometric lower grille. Its flowing roofline and sleek cabin give it a mildly aggressive shape that's on trend and functional. It houses a comfortable cabin with roomy second-row seating that folds flat to reveal a 6.5-ft-long cargo area.

Noise-minimizing materials include acoustic glass on front side windows, a dash silencer, and an engine cover made of acoustic absorbing materials.

Crown Signia's seats are comfortable and stylish with moderate bolsters that cradle the front seat passengers and a lounge-like design for the rear seats. On the Limited grade, smooth, high-quality leather-trimmed seats with double stitching, quilting, and fillet piping that flows up to the headrest provide a luxe look. The XLE's combination of fabric and SofTex-trimmed seats creates a modern feel.

Crown Signia comes with standard eight-way driver and eight-way passenger power seats. The power driver's seat on the Limited grade features an auto slide-away with memory function. The Crown Signia's available heated and ventilated front seats can be adjusted to three levels for added comfort. An available fixed glass Panoramic Roof with retractable shade on the Limited grade provides a light, airy feel to the interior.

Cargo space is abundant on Crown Signia with a rear deck that's made for an active lifestyle, including a tonneau cover and aluminum scuff plate. Customers who need more room to accommodate outdoor equipment or luggage will appreciate the 60/40 second-row fold-flat seats with an extension panel, which provides a cargo space that is 6.5 ft long. The rear power liftgate allows for hands-free operation, and for convenience the rear seat release can be accessed from the rear liftgate opening.

Crown Signia's audio system was designed and tuned specifically for the vehicle for optimum audio enjoyment. The XLE grade is equipped with a six-speaker layout for crystal-clear sound, and for next-level sound the Limited grade comes standard with an 11-speaker JBL Premium audio system with subwoofer powered by an amplifier.

A digital rearview mirror with HomeLink universal transceiver is standard on the Limited grade and helps the driver see what's behind the vehicle with the flip of a switch. To further aid outward visibility, the Limited grade has an available Panoramic View Monitor with 360-degree Overhead View, and Curb View that operates in low-speed drive and reverse.

Crown Signia is equipped with eight airbags, including side curtain airbags. The SUV will come standard with Toyota Safety Sense 3.0 (TSS 3.0) standard. This suite of safety and driver assistance technologies includes: Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Full-Speed Range Dynamic Radar Cruise Control, Lane Tracing Assist, Road Sign Assist, Automatic High Beams, and Proactive Driving Assist. It also has additional features such as Blind Spot Monitor with Rear Cross-Traffic Alert and Safe Exit Assist. An Advanced Technology package is also available on the Limited grade and includes features like Panoramic View Monitor, Traffic Jam Assist, Front-Cross Traffic Alert, and Lane Change Assist.

Pricing has not been released. We would ballpark starting prices to be $45,000 to $50,000. The 2025 Toyota Crown Signia is expected to arrive at Toyota dealerships in the Summer of 2024.

Learn more and get updates at toyota.com/upcoming-vehicles/toyotacrownsignia/.

Source: Toyota

Published December 2023

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